Tyson Foods unveils its first plant-based burger and nuggets brand
Category: #headlines  By Akshay Kedari  Date: 2019-06-15
  • share
  • Twitter
  • Facebook
  • LinkedIn

Tyson Foods unveils its first plant-based burger and nuggets brand

Tyson is in competition with Beyond Meat, one of the few companies besides Impossible Foods to introduce a plant-based burger

Tyson Foods, world’s second largest marketer and processor of meat, recently announced the launch of Raised and Rooted, its first plant-based protein brand featuring vegetarian nuggets that reportedly taste similar to chicken, along with blended burgers which still have beef but are arguably healthier.

According to reliable sources, Tyson is supposedly in competition with Beyond Meat, one of the few  companies besides Impossible Foods to introduce a plant-based burger, one which tastes just like a beef hamburger.

Apparently, Tyson’s announcement of the launch followed right after Beyond Meat went public in May with a valuation of $1 Billion. The market shares of the company surged since the IPO by 500 percent.

Tyson Foods’ President and CEO, Noel White, stated in a press release that customers are looking for more protein diet, which is why the company is working towards creating new products that meet the needs of the growing population, seeking diets comprised of both plant and meat based protein.

Raised and Rooted nuggets are expected to be launched later in the summer and burgers will be available by this autumn, sources informed.

The largest meat producing company in U.S. confirmed that the primary component of both burgers and nuggets are pea protein. Tyson assured that they will explore categories other than ‘chicken’ burgers and nuggets which is limited to their first product, Raised and Rooted.

Chief Marketing Officer of Tyson Foods, Noelle O’Mara commented that even though Americans prioritize meat as their source of protein, there is a significant growth of interest in blended proteins and plants. The company expects the interest for the product to grow across protein types since this kind of product is appealing to consumers who enjoy multiple protein sources, O’Mara said.

Sources informed that Tyson had sold its 6.5% interest in Beyond Meat in April, which amounts to nearly $79 million worth stake.

 

Source credit- https://gizmodo.com/tyson-launches-its-first-plant-based-protein-brand-to-c-1835476740

About Author

Akshay Kedari    

Akshay Kedari

A qualified computer engineering graduate, Akshay Kedari takes pride in having his way with words. Following his passion for content creation, he writes insightful pieces on aeresearch.net and a few other portals. Also endorsed with a short-term experience in web deve...

Read More

More News By Akshay Kedari

Porsche teams up with FogHorn to implement facial recognition in cars
Porsche teams up with FogHorn to implement facial recognition in cars
By Akshay Kedari

FogHorn developed a prototype that allows users to access their vehicles without the use of a key fob Porsche AG and FogHorn Systems Inc. have reportedly come up with an application of facial recognition technology in cars, to enable vehicles to rec...

Blue Apron to add Beyond Meat’s plant-based products to its meal kits
Blue Apron to add Beyond Meat’s plant-based products to its meal kits
By Akshay Kedari

The company has opted for partnerships owing to its struggling position and inability to find a loyal subscriber base Blue Apron, an American company that provides meal kit services, recently announced that it will be adding products from Beyond Mea...

RoadBotics collects $7.5 million in a Series A funding round
RoadBotics collects $7.5 million in a Series A funding round
By Akshay Kedari

RoadBotics, an industry leader in road assessment recently collected $7.5 million in a Series A funding round led by venture capital firm Radical Ventures, which is focused on AI. Other investors in the funding round included Wharton Alumni Angels of...