Beyond Meat, Inc., a pioneer in plant-based meat, recently announced the expansion of its product offerings at Walmart. Sources close to the matter stated that this move is a part of a broader initiative to make plant-based meat options widely available to customers.

Beginning this week, Walmart will introduce Beyond Sausage Hot Italian® to the new meat aisle in over 400 stores and extend the value-pack of frozen Cookout Classic to nearly 500 stores across 2,400 Walmart locations nationwide where Beyond Meat products are currently available, confirmed sources.

As plant-based meat demand continues to grow, the expanded distribution complements Beyond Meat's wide-scale retail reach, which includes nearly 28,000 retail outlets throughout the United States where customers have expressed a strong preference for the company’s products, cited reliable sources.

In this context, Chuck Muth, Chief Growth Officer at Beyond Meat, expressed that they are delighted about their continued success with Walmart and the window to provide Walmart customers with a wider range of tasty and healthier plant-based items.

They are excited to fulfill the rising demand by increasing their product offerings and distribution as more households continue to purchase their goods more frequently, he added.

In 2015, Walmart first sold the products of Beyond Meat, and since then, the product range has evolved to include Beyond Sausage Brat Original, Beyond Burger®, and Beyond Breakfast Sausage® patties, as well as the recent Cookout Classic flavors and Beyond Sausage Hot Italian. 

It is worth noting that the company is committed to aiding academic and experimental research on the health effects of plant-based meats, with the results of a clinical study involving Beyond Meat's plant-based products recently published in The American Journal of Clinical Nutrition.

Researchers at Stanford University studied the effects of substituting animal-based meat with BYND’s plant-based meats on heart disease risk factors such as TMAO levels, cholesterol levels (inclusive of LDL), and body weight for over 8 weeks, and observed positive changes in key health indicators when participants switched to BYND’s plant-based meat.

Source Credit –

https://vegworldmag.com/walmart-launches-new-beyond-meat-products-in-stores/