French-based software startup, Stockly is reportedly raising another $12 million (€12 million) in a Series A round from Daphni, Eurazeo, and several other business angels.

Apparently, the firm pools together the inventory of several e-commerce websites.

On occasions when a retailer goes out-of-stock on popular items, it helps accept the order as well as process it via a different retailer’s inventory.

Reportedly, the startup is on the verge of growth. Its products are gaining more traction with time owing to the availability of more partner retailers on the platform.

A few of the leading customers of Stockly include Decathlon, Jonak, Galeries Lafayette, and Go Sport.

According to sources, if several suppliers can fulfil an order, then Stockly selects a retailer automatically based on several criteria, which include distance, price and quality score.

It also urges its partners to use neutral packaging to ensure that everything is transparent for the end customer. However, the main technical obstacle is that Stockly must synchronize a million items at any time.

It incorporates the already-existing e-commerce product streams and is therefore required to update Stockly’s data instantly.

Citing an instance, Stockly cannot mention if there is a product available at a specific cost and there is any delay as no one has such product in the inventory anymore.

Although, if it works as designated, it is an easy sell as it augments the user experience, letting everybody, including the product supplier, the e-commerce retailer, and Stockly make some revenue in the process.

For the unversed, Eurazeo and Daphni had invested in Stockly already last year; hence they are doubling down on their investment in the latest round.

The firm also plans to use the latest funding to expand its employee base to 50 and get associated with more retailers.

Source credit - https://techcrunch.com/2022/09/27/stockly-raises-another-12-million-to-sell-out-of-stock-items-via-other-retailers/